Make a splash with bikini trends

There are several key trends in bikinis for the summer 2023 season. Alongside classic styles like high waisted bikinis and black bikinis, there is excitement around printed bikinis and mix and matching bikini tops and bottoms to create a personalized look.

Businesses are advised to take advantage of these trends before the summer is over as trends change quickly in the women’s swimwear market. Looking forward into future seasons, the market may anticipate more focus on skin health with long sleeve swimsuits and sun protective swimwear.